Surface · Pulse

Hearth Coffee · live brand health

Streaming pulse, scenario simulator, and the anomaly inbox. Every move attributed.

horizon

segment

showing 30d · All Australia

Pulse · live · 30d

streaming

Brand Pulse

Hearth · All Australia

72.4

Projection over 30d, scoped to all australia.

Awareness

86%

Consider

64%

Trial

41%

Prefer

28%

Scenario simulator

Drag the slider — projection respects 30d horizon.

+0%+0% spend+100%

Pulse Δ

+0.0pts

Spend

$120k

ROI

3.7×

Anomaly inbox · ranked for all australia

3 active

hot

Consideration drop · Sydney 25-34

Likely cause: competitor X launched 'Daily' line on Mon. Confidence 78%.

top hypothesis · 78% confidence·−3.4pts over 30d

12 min ago

warm

Spike in 'is X ethical' searches

+340% week-on-week. Sentiment net-neutral. Recommend monitor.

top hypothesis · 64% confidence·+0.9pts over 30d

2h ago

cool

Whitespace opening: 'cold brew at home'

Category mentions +18%, no incumbent owns the term yet.

top hypothesis · 71% confidence·+2.4pts over 30d

yesterday