Surface · Anomalies
Surprises with hypotheses attached
Every anomaly the causal agent has flagged, with ranked hypotheses and pre-drafted actions.
hot
Consideration drop · Sydney 25-34ANM-2604 · Sydney · 25-34 · F
Likely cause: competitor X launched 'Daily' line on Mon. Confidence 78%.
Consideration·−4.2pts (7d)·3 hypotheses
12 min agoOpen detail
warmSpike in 'is X ethical' searchesANM-2611 · AU · all ages
+340% week-on-week. Sentiment net-neutral. Recommend monitor.
Branded query intent·+340% WoW·2 hypotheses
2h agoOpen detail
coolWhitespace opening: 'cold brew at home'ANM-2618 · AU · 18-44 urban
Category mentions +18%, no incumbent owns the term yet.
Category share of voice·+18% mentions·2 hypotheses
yesterdayOpen detail