Surface 02 · Compass
Map your category. Find the gap.
A force-directed map of every player in your category, every cohort that buys in it, and every conversation moving it. Sized by share-of-voice, coloured by momentum.
28 categories liveWhitespace finderCohort cohorts
premium-coffee · au · 90d constellation
Competitive constellation
Every brand in your category, at a glance.
Each node is a brand. Size encodes share-of-voice. Colour encodes momentum — Hot, Warm, Cool, or static. Edges show where audiences overlap. The Competitor agent updates this map every six hours from 14 signal sources.
Hot — gainingWarm — stable+Cool — drifting
Cohort cards
Six cohorts. Three score rings each. One narrative.
Urban professionals 25-34
hotAW
CO
PR
Cafe-loyal 35-44
AW
CO
PR
Suburban families
AW
CO
PR
Gen-Z students
hotAW
CO
PR
Specialty seekers
AW
CO
PR
Workplace decision-makers
AW
CO
PR