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Surface 03 · Studio

Score the creative before you spend the media.

Drop a brief, a script, or a key visual. The Creative agent benchmarks it against 18,000 historical campaigns and returns a predicted brand-lift score in seconds.

18k campaigns indexedPre-flight in <30sPost-mortems automated
Pre-flight

"Hearth · Cold Brew at Home"

"30s film. A barista pours a perfect glass at home, slow-mo. Tagline: Make the café yours. TikTok + CTV, $120k, 3 weeks."
74%Lift
61%Recall
88%Fit
  • + Strong fit with "café-loyal 35-44" cohort (high preference)
  • + Tagline indexes 22% above category for emotional recall
  • ! CTV mix risks under-reaching Gen-Z; consider Reels supplement
How it works

One agent. Three predictions. Zero guesswork.

  1. 01
    Drop the artefact
    Brief, script, key visual, board pack — anything. The agent extracts intent, audience, channel mix and budget.
  2. 02
    Benchmark vs the index
    18k historical campaigns across 28 categories. Synthetic-control matching finds the closest 50 and learns from their lift curves.
  3. 03
    Receive Lift, Recall, Fit
    Three score rings, three sentence-level explanations, one recommendation. Run it, tweak it, or kill it before media spend.
Auto post-mortems

Every campaign, written up. Automatically.

Saves ~6h/week per brand lead
Daily Drop · Q2
+4.2pts

Outperformed prediction by 1.8pts. Driver: TikTok creator chemistry.

Cold Brew at Home
+6.7pts

Hit predicted Lift exactly. Continue spend.

Café Yours · Out-of-home
-0.3pts

Underperformed. Audience mismatch in Melbourne.

Stop launching blind.

Score a brief in the demo