Surface 01 · Pulse

Your funnel, alive.

Continuous tracking, causal overlays, and a 90-day forecast band — so you stop asking 'what happened' and start asking 'what's next'.

Live since Jan 202794% causal accuracyAnomaly mean-time-to-alert: 6m
Streaminglast sync 4s ago
86%
Awareness
+4.1pts
64%
Consideration
+2.3pts
41%
Trial
-1.2pts
28%
Preference
+0.8pts
Causal overlays

Hover any stage. The agent narrates why.

The Causal agent runs synthetic-control models continuously, attributing every wiggle in the funnel to ad bursts, PR hits, competitor launches, or seasonality. Not correlation — actual lift.

funnel.consideration · last 30d
BASELINE DRIFTPR HIT · THE GUARDIANTIKTOK BURST · $48K90-DAY FORECAST
Forecasting

Drag the future. Watch the band re-shape.

Toggle scenarios — paid bursts, PR, competitor launches, seasonality — and the 90-day forecast band re-runs in real time. Slide the horizon to stress-test how confidence widens further out.

Forecast simulator

What does the next 90 days look like?

projected delta+5.7pts
5560657075today · 64d0d30d60d90
Horizon90 days
14d90d180d
Intensity60%
Agent projection · day 90
p10
67.3
p50
69.7
p90
72.0
Anomaly inbox

Surprises with hypotheses attached.

3 active
hot
Consideration drop · Sydney 25-34

Likely cause: competitor X launched 'Daily' line on Mon. Confidence 78%.

12 min ago
warm
Spike in 'is X ethical' searches

+340% week-on-week. Sentiment net-neutral. Recommend monitor.

2h ago
cool
Whitespace opening: 'cold brew at home'

Category mentions +18%, no incumbent owns the term yet.

yesterday

Pulse activity feed

2 events
  • Causal agent v3.2 streaming20574d ago

    Synthetic-control models warm. 12 segments live.

    completed
  • Consideration drop · Sydney 25-3420574d ago

    Detected −4.2pts in 7d window.

    ANM-2604
Try it

See Pulse running on a real (synthetic) brand.

Open the live demo